This is to assure the market segment has been secured, Jennings The company does this in order to increase its sales so as to develop its market share. It should let the public relation know that the entire management that was influenced by political thoughts has been changed and that it operates under new management that is dedicated to work in the right direction, Mayer, For Airbus Company it does use political influence in marketing its aircrafts.
It has been discovered that the company has been cheating customers convincing them to purchase aircrafts from its company.
In line with that, it will manage to lower the prices of its products thus it will have managed to fight the issue of competition. Ethics and Airbus Case Summary Airbus being one of the two known global aircraft manufacturing companies has engaged in unethical practices.
In this case Airbus Company benefited simply because Sabena increased its order and on the other hand, Sabena Company suffered due to unplanned purchase that led to the collapse of the company. On contrary to Airbus Company, Boeing uses another method in marketing its aircrafts to the consumers.
On the case Kuwaiti Kickbacks, Airbus Company suffered simply because Kuwait Airways Corporation did not honor the order that it had planed to place with the company. How should the public relations staff at Airbus respond to the articles appearing in The Economist and The Guardian? This is serious to the customers simply because they might decide not to make their purchase from those companies.
Airbus versus Boeing- Strategic Management Report: According to the case it is true that both companies have political influence on how they make their sale.
Having placed the same in the current setting, it has been discovered that the two major aircraft manufacturing industries have engaged in ethics issues. This is to attract more customers for they will get some discounts on the quantity they will purchase from the company.
Politicians and manufactures encourage kickbacks in the process of placing order and buying of aircrafts from the manufactures. After a serious investigation, it was discovered that the company was not in need of all those airbus planes but the order was increased simply because of the influence by the management of Airbus Company.
On the same, the company may merge with big companies from other fields. Out of the politics, the company increased its order from 17 airbus planes up to 34 airbus planes. In each of the cases who benefits and who suffers from the alleged ethical and legal lapses of Airbus?
According to the case, it is clear that politics plays a major role on how the company operates. In case 1, initially Sabena had placed an order of 17 airbus planes. I believe that the two aircraft companies behave differently in marketing their products around the globe. The first approach the company should employ is lowering its cost.
After a serious analysis of the situation, findings were based on the current aircraft industry. The use of another strategy is to ensure that areas that the other company has not touched have been provided with whatever they want. Both companies must do something in order to secure their market share for future growth.
With such competition in the aircraft industry, Boeing is at risk simply because political influence plays a major role in the sales the company makes.
In order to have the image of the company changed, the company should ensure that they have managed to show the public relation people that management has changed. This is according to the influence of the politics on placing orders of aircrafts direct from the manufactures.
Do you think that Boeing and Airbus behave differently in marketing their aircraft around the globe? In order to secure its market share, Boeing Company is required to develop a strategy on how to deal with the competition. What steps might Boeing take to defend itself from this sort of competition?
Since the public people are there to show how the companies operate with political influence, the company should ensure that the picture has been cleaned. Due to the placed article in The Economist and The Guardian, Staff at Airbus Company had to respond in order to maintain its public relation to the market as well as to the general public.
This is where the competitor of Airbus Boeing gets into the market with full force. The airbus management had engaged in practices that were not ethical to a point they were caught with ethical lapses on taking bribes from customers.4 Do You Think That Boeing And Airbus Behave Differently In Marketing Their Aircraft Around The Globe.
1. In each of the cases who benefits and who suffers from the alleged ethical and legal lapses of Airbus?The case study shows that politics play a major role in ordering the aircrafts from the manufacturers. Kickbacks are encouraged.
Ethics and Airbus By: Charles Velie and Tom Corrigan The Introduction-India’s Central Bureau of Investigation filed a first information report against Airbus in the allegation that the company was bribing officials at Indian Airlines to order its aircraft - Gandhi decided that IA should use the Airbus aircrafts after long association with Boeing.
Free Essays on Do You Think Boeing And Airbus Behave Differently In Marketing Their Air Craft Around The Globe Who Gained for students. 1 - 4. Do you think that Boeing and Airbus behave differently in marketing their aircraft around the globe?
How and why? I believe that the two aircraft companies behave differently in marketing their products around the globe. Airbus Company use political influence in marketing its aircrafts.5/5(1).
4) Do you think that Boeing and Airbus behave differently in marketing their aircraft around the globe? How and why? Boeing and Airbus have their different marketing strategies around the globe. Boeing is renowned for their competitive prices and quality of their planes.
Whilst on the other hand airbus has consistently been blamed for kickbacks. Boeing should reevaluate its marketing strategies based on what its seen from the way that Airbus does business.
Without bribing, Boeing could market its products in a more exclusive way and begin to steer away from the customer that appeals to Airbus.Download